Answered on the first ring. 24/7.
Ai-Line picks up every call to your business, day or night, and handles several callers at the same time. It checks your live diary, books real slots, and emails a deposit link so the appointment is only confirmed once it's paid.
Illustration of how calls are handled. Not real customers.
A front desk that never closes and never gets busy.
Set up around your services, hours and rules.
Answers 24 hours a day, 7 days a week
Late evenings, early mornings, Sundays and bank holidays. When customers ring, someone picks up and gets them booked in.
Handles multiple calls at the same time
Three people ring at once after your Instagram post? Each one gets answered straight away. Nobody hears an engaged tone or waits on hold.
Books from your live diary
Checks real availability before offering a time, names an exact date and slot, and creates the booking in your system.
Reschedules, cancellations and callbacks
Takes the caller's details, reads their number back to confirm it, and emails your team straight away so nothing gets lost.
Hands over to a human
If a caller wants a real person, it transfers the call to your team. If nobody picks up, it takes a callback request instead.
Deposit link emailed during the call
As soon as the booking is made, the caller is emailed a secure payment link for the deposit. The appointment is only confirmed once it's paid, so the slot isn't tied up by someone who never meant to come. Clients who've paid are far more likely to turn up.
Payment email didn't arrive or the address was wrong? Callers can ring back and it resends the link, finding the booking from their phone number.
Hi Sarah, your appointment on Sat 12 Oct at 10:00 is reserved. Pay your deposit within 1 hour to confirm it.
Pay deposit securely
It doesn't guess. Ever.
Most AI phone bots sound confident and get details wrong. Ai-Line is built the other way round: if it can't verify something, it says so and gets your team to call back.
Only offers real slots
Every time it offers comes from a live check of your diary. It never says "we have space" without naming the exact day and time.
Never claims what didn't happen
A booking, email or staff message is only confirmed to the caller once your system confirms it went through. If something fails, it says so plainly.
Phone numbers read back digit by digit
It checks it's a valid UK number and gets the caller to confirm it, so callbacks reach the right person.
Emails spelt letter by letter
"M as in Mike, E as in Echo." A wrong email means a lost payment link, so it treats the address as the most important detail on the call.
Spots wrong-number calls
A caller asking for something you don't offer is told so plainly. No fake follow-ups, no junk in your inbox.
Follows your business rules
Which staff member handles which jobs, which services certain staff offer, your prices and policies. Your rules, applied on every call.
Never oversteps
It won't give professional advice, make promises you haven't approved or quote anything you haven't documented. Specialist questions go to your team. Emergencies are told to get urgent help first.
Keeps track of everything
Callers change topic mid-booking. It answers the new question, then goes back and finishes the booking. It never re-asks for details already given.
Upfront about being AI
Every caller is told at the start they're speaking to your AI assistant and that the call may be recorded. Asked again, it answers honestly.
Every missed call is a booking someone else gets.
Move the sliders to match your business. Starting values are examples, not data about you.
That's £14,976 a year from callers who wanted to book and couldn't get through.
Built and tested inside a real business.
We run Hainault Health Clinic, a sports recovery and cupping clinic in East London. Ai-Line started as our own receptionist and answers our phones around the clock. We built it because we were losing bookings while our hands were busy with clients.
Live on your number, without changing your number.
We learn your business
A short call with you, plus your website and booking system. We document your services, prices, policies, staff rules and what should come straight to you. That becomes the only information it answers from.
You test it first
We build your receptionist and you ring it as many times as you like. Nothing goes live until you're happy with how it sounds.
Forward your calls
Forward when you don't pick up, after hours, or all the time. Your number and existing setup stay the same.
Two systems. A 14-day pilot to prove it works.
Pay a one-off set-up fee and we build your AI receptionist. No monthly fee until the 1st of the month after your 14-day pilot, and your monthly plan is based on the real call volume we measure.
Ai-Line Essentials
For businesses that need every call answered and common questions handled.
- Answers every call in your business name
- Answers your FAQs: prices, hours, services, location
- Takes messages and callback requests for your team
- Never gives information you haven't approved
- Upfront with callers about being AI
Ai-Line Pro
For businesses that run on appointments and want the whole front desk handled.
- Everything in Essentials
- Answers 24/7, including nights, weekends and bank holidays
- Handles multiple calls at the same time
- Books from your live diary
- Reschedules and cancels appointments
- Emails deposit payment links so customers turn up
- Transfers to your team when a caller asks for a person
How the pilot works. We build your AI receptionist and run it on your real calls for 14 days. That lets us measure how many calls your business actually gets, so your monthly plan is based on real usage, not a guess. Happy with it? You pay nothing more that month. Your monthly plan starts on the 1st of the following month. Not happy? Tell us before the pilot ends and we'll refund 50% of your set-up fee. The other 50% covers the work of building your agent.
Questions business owners ask.
Does it really answer at 3am?
Yes. It runs 24 hours a day, every day of the year, including weekends and bank holidays. You choose whether it answers all calls or only the ones you miss.
What if several customers ring at the same time?
Each caller is answered straight away in their own conversation. There's no engaged tone and no hold queue, so a busy moment doesn't cost you bookings.
Can callers reschedule or cancel?
Yes. It takes their name and number, reads the number back to confirm it, and emails your team the request straight away so you can action it and call them back. Nothing is changed in your diary without you.
How do deposits work?
As soon as a booking is made, the caller is emailed a secure payment link. The link is valid for one hour, and the appointment is only confirmed once the deposit is paid. If the email doesn't arrive, they can call back and it resends the link.
Will my customers know it's an AI?
Yes. Every caller is told at the start that they're speaking to your business's AI assistant and that the call may be recorded. It sounds natural and calm, and if anyone asks again it answers honestly.
What if it doesn't know the answer?
It only gives information you've documented. If it can't verify something, it says so and takes the caller's details for your team to call back. It won't guess, and it won't give advice outside its role.
Can a caller speak to a real person?
Yes. If they ask for a person, it transfers the call to your team. If nobody picks up, it takes their name and number and lets them know someone will call back.
Where is call data stored?
We handle all call data in line with UK GDPR. Before anything goes live, we send you our data processing details and sign a data processing agreement, so you can check it against your UK GDPR obligations.
How much does it cost?
Ai-Line Essentials has a £499 one-off set-up fee and Ai-Line Pro has an £899 one-off set-up fee. You pay the set-up fee when you start your 14-day pilot. If you're happy, there's nothing more to pay that month, and your monthly plan, based on the call volume we measured, starts on the 1st of the following month.
What if I'm not happy after the pilot?
Tell us in writing before your 14-day pilot ends and we'll refund 50% of your set-up fee. The rest covers the work of designing, building and testing your AI receptionist. There's no monthly charge and nothing more to pay.
Is there a long contract?
No. After the pilot, your plan runs month to month and you can cancel with 30 days' notice. Full details are in our Terms & Conditions.
Ring it now. It'll answer.
Call the demo line and pretend to be a customer. Then get in touch and we'll build a version that answers in your business name and run it on your real calls for a 14-day pilot.
- Answers 24/7 and takes multiple calls at once
- Books from your live diary and emails deposit links
- Reschedules, cancellations and callbacks sent to your team
- Tested by you before it goes live
Start your 14-day pilot.
Tell us about your business and we'll get back to you within one working day to talk through your pilot.
Our team can help you choose a plan, set up your pilot, change your receptionist's settings, or answer questions about data protection and billing.